Writer profiles

By Luis Rita ·

A writer profile describes a voice so that drafts sound consistent across articles. Every profile is linked to a WordPress author account, and drafts made with it are assigned to that author.

Profile fields

  • Profile name: how the profile appears in the brief’s dropdown.
  • Author name and Job title (required): used for the linked WordPress user.
  • Description, Audience, Personality, Tone
  • Expertise areas: topics this writer covers with authority.
  • Point of view: for example, first person for lived detail and second person for instructions.
  • Preferred vocabulary and Structural preferences
  • Words, claims, or styles to avoid: banned phrases, clichés and claim types that need a source.
  • Writing sample: a short passage that shows the voice.

The linked WordPress author

Choose the account in Linked WordPress author. The list offers users with the Author role that no other profile is linked to. When you link an existing Author, the profile takes its author name from that account.

Administrators can also pick Create a new author account: saving the profile then creates a WordPress user with the Author role from the profile’s author name and job title. Editors can’t create users, so they link an existing Author. If the list is empty, ask an administrator to create an Author account first. Deleting a profile keeps the WordPress author and the ownership of existing posts.

AI-assisted proposals

On the right of the Writer profiles screen, describe the voice you want, paste a sample, or both, then click Propose editable profile. The proposal fills the form for you to edit and save. It includes a fictional author name and job title. If you ask for the style of a named living author, you get high-level style traits, not an imitation.

Preview the style

From version 1.5, Preview this style under the profile fields writes a short opening, about 150 words, with the fields as they are in the form, saved or not. Give it a sample topic, or leave it empty to use the profile’s expertise areas. It uses the same voice rules as real drafts, so it shows whether the point of view, vocabulary and words to avoid come through before you spend a whole article on them. The sample is not saved.

Tips

  • Fill in Words, claims, or styles to avoid. It makes the most noticeable difference.
  • Keep one profile per real voice or publication rather than one per article.
  • If a real person will sign the article, make sure the profile matches how they actually write, and have them review the draft.